Shopify SEO: the ultimate guide
Shopify has become the leading online shopping platform in just a few years. It has become an anti-Amazon, helping small…
The basics of email marketing
Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated…
Using the focus keyphrase for product pages in Yoast SEO
SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO…
What is ‘Crawled – currently not indexed’ in Search Console?
Google Search Console (GSC) is a powerful tool for site owners. It helps you monitor and maintain your site’s presence…
How does Google understand text?
At Yoast, we talk a lot about writing and readability. We consider it an essential part of SEO. Your text…
Are Google’s new AI Overviews the future of search?
Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday,…
What is off-page SEO?
SEO can be explained as any effort you make to improve your website. But did you know there’s an important…
How to write better blog posts for your Shopify store
Having awesome products is why people would shop in your Shopify store. But there are many options to get people…
Yoast SEO for Shopify receives a brand new overview page
Exciting news! Yoast SEO for Shopify’s latest update brings a brand new dashboard feature. Say hello to the Optimization overview…
How to get more value from site visitors with A/B testing
Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up…