What is Search Experience Optimization (SXO)?
Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website…
WordPress 6.6: The 6 highlights in this release!
WordPress 6.6 is here and it comes with a suite of new features and improvements. Features that will give you…
Curbing AI creativity: How to provide effective guardrails
AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How…
Should your business start using Threads?
Social media can be a great tool for your business and your SEO, because it can help drive traffic to…
Is OSO, organic search optimization, the new SEO?
There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic…
Getting your hosting into shape and why you need to update unsupported versions of PHP
In this post, we want to go into the importance of upgrading your PHP if you are using an older,…
Google and Bing stress the importance of lastmod in XML sitemaps
XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product.…
The Google Leak: insights and implications for SEO best practices
In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too…
Optimize for rich results with the Rich Results Testing Tool
Google has many interesting free tools, but two important ones for helping you improve your site are Search Console and…
AI Overviews by Google and how Yoast SEO helps you prepare
As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain…